The honest take
Pigment wins upmarket; Cube wins Excel-loyal lower mid-market.
Who wins, when
Cube wins when
- Excel-loyal teams
- Public pricing predictability
- Lower TCO at $20-100M revenue
- Modern UX for SaaS startups
Pigment wins when
- Enterprise scale beyond mid-market
- AI-native modeling depth
- Multi-vertical capability
- European buyers
Locked · profile-scored verdict
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The full dossiers
Win/loss research sources
- [1]g2.com · head to head